BiteTripper
BiteTripper app helps users easily discover nearby dishes, cuisines, and dietary options based on their preferences. With an intuitive interface, it allows users to search for food that meets their specific needs, offering a seamless experience for both food enthusiasts and those with dietary restrictions.
Date
June - October 2024
Role
Product & Brand Designer
Company
California Institute of the Arts
Problem
Finding the best local dishes and hidden culinary gems can be overwhelming for both locals and travelers. With so many restaurants and cuisines to choose from, crafting a satisfying and exciting food experience is often challenging. Generic recommendations and aimless searching fail to address individual tastes, dietary needs, or the desire for unique dining experiences.
Solution
This app offers a seamless, intuitive design that empowers food enthusiasts to curate their perfect culinary journey with personalised meal planning tools. Users can easily create custom itineraries that cater to their cravings, dietary preferences, and curiosity to explore local flavors. Whether seeking iconic local delicacies or obscure hidden gems, the app transforms dining into an engaging experience, tailored to each user's tastes and preferences.
The Design Process
Competitor Analysis
Common Strengths | Common Weaknesses |
|---|---|
User-friendly interfaces with intuitive navigation | Information overload and cluttered interfaces |
Detailed information, including reviews, photos, and menus | Inconsistent or outdated data |
Filtering and sorting options for customized searches | Varied quality and reliability of user reviews |
Recommendations for the new app:
UI | ||
|---|---|---|
1. | Clean, Intuitive Design | Minimal clutter with a focus on seamless navigation. |
2. | Sticky Bottom Navigation | Persistent, easy-to-reach menu for effortless browsing. |
3. | Floating Action Button (FAB) | Quick access to saving, mapping, and filtering. |
4. | Microinteractions & Animations | Smooth transitions, haptic feedback, and subtle effects. |
5. | Dark & Light Mode | Adaptive themes for optimal readability and user comfort. |
UX | ||
|---|---|---|
1. | Custom Itinerary Tools | Create personalised itineraries with direct reservation and ordering options. |
2. | Intuitive Filters | Easily sort by cuisine, dietary preferences, and budget. |
3. | Dynamic Map & Route Optimisation | Visualise itineraries with optimised routes and real-time updates. |
4. | Personalised Recommendations | Tailored suggestions based on user preferences and past interactions. |
5. | Verified Reviews | Trustworthy ratings from verified users, food influencers, and experts. |
While competitors offer food discovery features, none provide a seamless, user-friendly experience focused on planning complete culinary journeys tailored to individual preferences.
User Research
To create a competitive and user-centric food mapping app, a comprehensive research survey was conducted to understand user preferences and pain points.
User Personas
Empathy Map
Mood Board & Pattern Library
Information Architecture
Wireframes
The Final Product
Designed for seamless culinary exploration, this app integrates personalised itinerary planning, real-time navigation, and curated dining recommendations into a single, intuitive platform. Users can create dynamic food maps tailored to their preferences, ensuring they never miss an essential destination or hidden gem. The home screen provides a quick overview of upcoming plans, while smart features suggest restaurants based on location, availability, and personal tastes. Flexible scheduling, live trading hours, and in-app reservations enhance the experience, allowing effortless adjustments. By combining local insights with user-driven customization, this app transforms dining into a curated journey, making every meal a thoughtfully planned experience.
Recollect
Challenges |
|
|---|---|
Lessons Learned |
|
Improvements |
|
Next Steps |
|